7 Best Real Estate CRMs for Lead Routing, Drip Campaigns & SMS Follow-Ups

In the fast-paced world of real estate, keeping up with potential leads can feel like a full-time job. Lucky for us, today’s technology makes it easier than ever. With the right CRM (Customer Relationship Management) system, you can route leads, send drip campaigns, and follow up with SMS like a pro.

But not all CRMs are made equal. Some are clunky. Some don’t do texting. And some just don’t *get* real estate. That’s why we’ve rounded up the 7 best real estate CRMs that are simple, powerful, and built for agents like you.

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1. Follow Up Boss – The Lead Ninja

Best for: Teams and solo agents who want everything in one dashboard

Follow Up Boss is a favorite for a reason. It’s lightning-fast and made specifically for real estate. With smart lead routing, you can send new leads to the right agent instantly.

Automatic lead distribution
Built-in texting and calling
Powerful drip campaign builder

You can track conversations across email, phone, and SMS in one place. Plus, it integrates smoothly with Zillow, Realtor.com, and more.

2. kvCORE – The All-In-One Powerhouse

Best for: Brokerages and growing teams

If you want a Swiss army knife of a CRM, kvCORE delivers. It doesn’t just manage leads — it generates them, nurtures them, and converts them.

Smart lead routing rules
Behavior-based drip campaigns
Automated text messaging

This CRM is super customizable. You can set up action plans based on lead activity like clicking emails, visiting listings, or responding to texts.

3. Sierra Interactive – The Tech-Savvy Choice

Best for: Teams with IDX websites and a focus on ROI

Sierra Interactive is built to play nice with your IDX site. That means leads browsing your listings are instantly captured and routed correctly.

Custom lead rules
Text, email, and voicemail drops
Detailed tagging and automation

Its smart automation drip campaigns and activity scoring help you know exactly when to strike. And yes, it fully supports SMS follow-ups.

4. AgentLegend – The Automated Follow-Up Pro

Best for: Agents who want hands-free follow-up

AgentLegend is your personal assistant for follow-ups. It uses a combo of voicemails, emails, and texts to connect with leads automatically.

Instant, multi-channel touches
Build campaigns that feel personal
Great SMS automation features

You can even include pre-recorded voicemails or set up text conversations that feel human. Leads feel followed up with… without you lifting a finger.

5. Realvolve – The Relationship Builder

Best for: Agents who build long-term client relationships

Realvolve focuses less on flashy features and more on growing meaningful client relationships. It’s perfect for agents who focus on referrals and nurturing leads beyond the sale.

Workflow automation with a human touch
Deep contact profiling
Drip campaigns tailored to the client’s journey

Its SMS drip features and powerful workflows make this a great long-term investment in your business and your brand.

6. Top Producer – The Classic

Best for: Agents who want tried-and-true basics

Top Producer has been around — and it knows its stuff. Its recent updates make it a contender again, especially with new texting tools and lead-routing upgrades.

Lead routing by source, location, or priority
Simple, effective drip campaign options
Built-in texting features for quick follow-ups

If you want a no-fuss CRM that works, Top Producer is like your dependable old friend — only better with text messages.

7. LionDesk – The SMS Rockstar

Best for: Agents who love text marketing

LionDesk is hands-down one of the best real estate CRMs for SMS. Not only can you send texts, but you can include video messages and schedule mass texts too.

Text, video text, and email features
Lead routing rules and hot lead alerts
Workflow automation with custom triggers

The interface is simple and smart. You can even get a dedicated texting number and track replies in real time.

What to Look for in a Real Estate CRM

Choosing the right CRM starts with knowing what features matter most. Here are the top things to look for:

Lead Routing: Can it automatically assign leads by rules like source, location, time, or team member?
Drip Campaigns: Does it let you send a series of automated emails or texts over weeks or months?
SMS Follow-Ups: Can it send texts quickly, even schedule them or use video and automation?
Ease of Use: Is the dashboard clean and easy to navigate, even on mobile?
Integration: Does it connect with Zillow, Facebook, Google, or Mailchimp?

Bonus Tip: Test Before You Buy

Many of these CRMs offer free trials or demos. Take advantage!

You don’t need to commit right away. Pick one or two and see how they handle your daily workflow. Does it help or confuse you? Are texting and routing smooth? If yes, give it a shot long-term.